Martyrdom
He lived during the reign of Sultan Selim (1512–1520), when Christians in the Bulgarian lands were under pressure to convert to Islam. According to the synaxarion, when Muslims attempted his conversion by placing a fez on his head, George threw it to the ground and boldly confessed his faith in the Lord Jesus Christ, reproaching the errors of Islam.
Brought before the Turkish governor, who urged him to accept Islam and promised honors and wealth from the Sultan, George refused. He was beaten with rods and subjected to increasing tortures, and was finally thrown into the fire still alive on 11 February 1515. The synaxarion relates that dog corpses were placed atop the pyre to prevent recovery of his remains, but that a heavy rain extinguished the fire and the place was illumined with a bright light, after which his body was found by a Christian priest.